RJTR was responsible for the architectural design, interior design, structural engineering, and MEP engineering services for the new corporate headquarters in Atlanta for Serta Simmons Bedding. The project, developed by Holder Properties, consists of a 5-story, 145,000 GSF, Class A Office building, a 70,000 GSF one story Showroom/ Research and Development building and a 5 level 550 car Parking Deck.

The architectural design of the project used exposed steel framing and the appearance of exposed structure for the buildings. The Office building has an exterior of curtainwall glazing and thin brick architectural precast concrete. The Showroom building utilizes a prefinished metal panel and brick veneer exterior and the Parking Deck is of structural precast concrete also using thin brick to provide a homogenous appearance for the three buildings. In addition to a curved steel framed canopy which connects the three buildings, the Office and Showroom buildings both use cantilevered canopies at the exterior to continue the exposed structural theme. The Interiors of the project will continue the industrial look of the exteriors with the use of polished concrete floors and exposed structural framing and concrete within open office environments.